---
title: "Connect Facebook & Instagram Lead Ads to Boxly"
description: "Track How Facebook & Instagram Ads Perform"
url: https://help.boxly.ai/en/articles/10182731-connect-facebook-and-instagram-lead-ads-to-boxly
collection: "Conversion Tracking"
updated: 2026-10-30
language: en
---

# Connect Facebook & Instagram Lead Ads to Boxly

Track How Facebook & Instagram Ads Perform

> **Info:** This feature is part of Boxly’s [**Pro Plan**](https://www.boxly.ai/pricing)

If you collect leads through Facebook or Instagram ads, Boxly can track how those leads perform.

You’ll need:

-   A Pixel ID
    
-   An Access Token
    

## 🔧 Connect Facebook & Instagram Lead Ads to Boxly

* * *

### Step 1: Open Events Manager

✅ Go to Facebook Events Manager.  
✅ Choose Web as your data source.

![](https://staticfiles.gleap.io/ghelparticle/jumNrt7lDI1ceacGWkUWtXzIKSw7jQiM2TwPEgpuidNmTeK19x5FpH6Ew0DpuX9Sg9rRmA0Pi3U.png)

### Step 2: Copy Your Pixel ID

✅ Select your existing dataset or create one.  
✅ Copy the Pixel ID at the top.

![](https://staticfiles.gleap.io/ghelparticle/EtnuvmKBGtJez1YBuHpZ4D1j2lctGXXFCIjZG68Q6J2sSErn6YtNGWZ8U5TEKfPkthkK2q4UotI.png)

### Step 3: Close Any Popups

✅ You may see a setup window. Close it by clicking the X.

![](https://staticfiles.gleap.io/ghelparticle/MZ03BIsM3xgV7vB3KXu7HiWzp8fqIbzR2pbAOFD4QwoodJtyLcKFju4P2fAp3IoosVr8IXxPpW9.png)

### Step 4: Get Your Access Token

✅ Click the Settings tab.

![](https://staticfiles.gleap.io/ghelparticle/bWhPZz8Pm78lPvgGxPFemzgMxTFtebAAJpr5N0V2NepFIRPTK0fS9VINWEvhUGIxnwg3PlDogaw.png)

✅ Scroll to **Conversions** **API**.  
✅ Click “**Generate Access Token”** and copy it.

![](https://staticfiles.gleap.io/ghelparticle/kqNxkJ3uLiU9NUyEts8KeIWViDQ4z0sW6aslIWarI4iJoDKTm0j5tHXBvaCj3M65Riao0RCUH8i.png)

### Step 5: Add to Boxly

✅ Go to **Marketing** > [**Ad Tracking**](https://app.boxly.ai/marketing/tracking/ad-tracking) in Boxly.  
✅ On **Facebook Leads**, click **“+ Add Account”**  
✅ Paste the **Pixel ID** and **Access Token.**  
✅ Click **“Save”.**

![](https://staticfiles.gleap.io/ghelparticle/SQgwGYp1RfTR4fP9bQlczBzFaSNqEmOOypsEehumae0FrFdraClI8GHdk7zjI57c1eAeLuz2j2b.png)

## What Events Boxly Sends to Facebook

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When tracking is set up correctly, Boxly automatically sends key conversion events to your connected ad accounts.

How it works:

1.  When a new lead comes in
    

**Boxly classifies it as:**

-   Qualified Lead (a real potential customer)
    
-   Spam (marketing or junk)
    
-   Other (existing patients or non-sales enquiries)
    
-   Unknown (not yet classified)
    

> This event is then sent back to Meta so they can understand which leads are valid.

2.  When a lead moves through milestones
    

Every time a lead reaches a milestone (for example, Consultation Booked, Treatment Started, or Treatment Finished), Boxly reports that event back to Meta.

> **Success:** These updates help your ad platforms learn which ads and audiences bring you real, high-value leads and optimise for more of them.

### If you don’t see the custom events on Facebook, you need to follow the steps below:

-   Go to [Meta](https://www.facebook.com/business/tools/meta-business-suite?content_id=9t4T7UCvhJ7se2l&ref=sem_smb&utm_term=dsa-1960470484984&gclid=CjwKCAiAw9vIBhBBEiwAraSATid0BOIR_gQwXisXPgZp5j2bTq11KFit3I_2Rm5dpF0ZqphU-W2p_RoCiY4QAvD_BwE&gad_source=1&gad_campaignid=21456232694&gbraid=0AAAAACr-yC-1YJXO8kvI6eVBhufdx15x3) Events Manager.
    
-   Click Datasets in the left menu.
    
-   Select the name and ID of your data.
    
-   Click the Settings tab at the top of the page.
    
-   Scroll down to Data Restrictions.
    

![](https://staticfiles.gleap.io/ghelparticle/mtLl2zhXtciRrcn7ZOt1wy7OtYk6NBH5CwyHMEab9krZRrcXayekct7PKMMxNNmNKi3gDAVii3o.png)

-   In the Manage Custom Event Blocking section, click **Review**.
    
-   In the Action Required tab, select the custom event you want to confirm.
    

![](https://staticfiles.gleap.io/ghelparticle/F0ozBaplc56OSI9jmoj00eLbfINCF0RqWE08scnkTeJwEIahgKyqvnCcghKZAVs28LfQsYNhM5H.png)

-   Click Next.
    
-   Select Confirm the custom event.
    
-   Click Review.
    

✅ A message will appear on the screen if you've successfully confirmed the custom event.

* * *

Done! Boxly will now send updates to Facebook when leads come in or progress through your stages.