With over 2 billion active users every month, WhatsApp has become one of the most popular messaging platforms globally. While originally designed for personal use, businesses can also leverage WhatsApp to effectively engage with their customers.
However, it's important to understand the differences between the available WhatsApp solutions to choose the right one based on your business needs.
All three solutions serve different purposes. Here is a quick comparison:
Feature | WhatsApp Business | WhatsApp Business API (Used By Boxly) | |
Purpose | Personal use | Small business communication | Enterprise-level messaging |
Key Features | One-to-one and group messaging | Business profiles, catalogs, automated messages | Integration, unlimited users/devices, advanced automation |
Contact | From phone contacts | From phone contacts and labeling | Imported via API |
Scalability | Limited to device/number | Limited broadcasting and automation | Unlimited |
Pricing | Free | Free | Paid per message charges |
Best For | Individuals | Micro-businesses | Medium-large businesses |
While WhatsApp Business is suitable for small scale communication needs, the powerful features of WhatsApp Business API makes it ideal for businesses that want to leverage WhatsApp at an enterprise level.
The API allows seamless integration with platforms like Boxly CRM to manage leads and customers from different channels in one place. This provides a unified view of conversations.
It also enables unlimited users on multiple devices to handle high volumes of enquiries efficiently. Advanced tools like automated chatbots using the API ensures round-the-clock support for customers.
Compliance is also simplified with the ability to archive all API based communications through Boxly archival integrations.
By connecting the WhatsApp Business API with Boxly CRM, businesses get a powerful omnichannel platform to optimise customer experiences and drive growth.
Some key benefits include:
Centralised Management: Efficiently manage leads and customers from WhatsApp alongside other channels within a unified system.
Efficient Routing: Direct leads from WhatsApp to suitable agents or teams based on specific tags or workflows.
Conversation Tracking: Keep track of WhatsApp conversation statuses and receive updates directly within Boxly.
Compliance Archiving: Archive communications for compliance with regulations using Boxly's archival capabilities, ensuring data security and adherence to regulatory standards.
Enhanced Security: Using Boxly for WhatsApp access provides a more secure environment than personal devices.
Team Collaboration: Enable collaboration by allowing multiple team members to log in and access WhatsApp on Boxly concurrently.
Safer and more secure access through an integrated platform
One of the key advantages of accessing the WhatsApp Business API through Boxly is that it ensures that only authorised members of your team have access through the platform. This is more secure than allowing access on personal devices.
If an employee leaves the organisation, their access is automatically revoked within Boxly. As all conversations happen through the platform, businesses don't have to worry about customer information and messages being retained on individual phones.
It also simplifies compliance as all WhatsApp communication history is archived within Boxly. This eliminates any data privacy and security risks associated with allowing access through personal devices outside of your organisation's control.
In summary, the WhatsApp Business API combined with an integrated platform like Boxly provides enterprises with all the tools needed to transform WhatsApp into a growth channel.
