What are Lead Sources?
Lead sources are the origins through which leads first find your business.
These sources help you track where your leads are coming from.
Lead sources are crucial for understanding which marketing channels are driving leads and revenue for your business.
How do Lead Sources Work?
Lead sources are best explained by way of example....
For example, if a customer searches for a local dentist and clicks on a sponsored Google ad that directs them to your website, they might interact with a chatbot or fill out a webform.
In this case, the Lead Source is the paid Google ad, while the Channel could be either the chatbot or the webform. However, the original source of the lead remains the Google paid search.
When a lead comes in, Boxly will automatically identify the lead source from a predefined list of default sources, attempt to match it, and then associate it with the lead.
If we cannot identify the lead source, no lead source will be added.
Benefits of tracking lead sources
Improved ROI Measurement:
Understand which marketing channels yield the best results.
Campaign Spend Optimisation:
Optimise your budget by focusing on high-performing paid sources.
Detailed Reporting
By tracking lead source you will be able to get a better view of paid vs unpaid leads
Types of Lead Sources: Paid vs. Unpaid
Boxly divides lead sources into two categories:
Paid Sources: These include leads generated from channels where you’ve invested money, such as Google Paid Search, Facebook Lead Ads, or LinkedIn Ads. Paid sources offer measurable returns on investment (ROI) by showing how much you’ve spent to acquire each lead.
Unpaid Sources: These refer to organic methods where no payment is involved, such as Direct, Referral, or Walk-ins. Unpaid sources are useful for tracking the impact of word-of-mouth or unpaid social media posts.
By tracking lead sources, you can determine which channels bring in the highest quality leads, allowing you to invest more in what works best for your business.
How to Add a New Lead Source in Boxly
Go to Settings, and click "Lead Sources"
You'll see tabs for both Paid sources and Unpaid sources.
Click the "+ Source" button (top right of the screen).
Add a new source name and select whether it’s Paid or Unpaid.
Once filled, click Create.
Apply Lead Sources to Your Leads
Once your sources are set up, you can assign them to specific leads manually.
Go to a lead’s profile, and click the lead’s name to View Contact information.
Go to "Lead Source" and in the dropdown menu manually select the appropriate lead source—you have both Paid and Unpaid options. Whichever lead sources you added in settings will appear here.
When a lead comes in, Boxly will automatically identify the lead source from a predefined list of default sources, attempt to match it, and then associate it with the lead. If we cannot identify the lead source, no lead source will be added.
Lead sources in Boxly give you a complete picture of where your customers come from, whether through paid sources or unpaid efforts.
By setting up and managing lead sources, your marketing budget is spent wisely!