🚀 Connect & Optimise Google Ads Conversions with Boxly

Once Boxly starts sending your conversions into Google Ads, you’ll see several new conversion actions appear automatically, such as:

• Boxly – Consultation Booked

• Boxly – Treatment Started

• Boxly – Won

By default, Google Ads treats all of these as separate goals, so you’ll need to tell Google which one to optimise for.

Step 1: Choose Your Primary Milestone

We recommend starting with Consultation Booked as your Primary conversion action.

How to set it:

1. In Google Ads, go to Goals → Conversions → Summary.

2. Click on Boxly – Consultation Booked (or your chosen milestone).

3. Select Edit settings → set Action optimisation = Primary.

4. Under Value, select Use different values for each conversion — Boxly will automatically send the correct treatment value (e.g. £2,500 or £5,000).

5. Set Count = One and choose Attribution model = Data-driven.

6. Save your settings.

Step 2: Set the Other Milestones as Secondary

For all the other Boxly conversions (e.g. Qualified, Treatment Started, Won):

1. Open each goal’s Conversion Action Settings.

2. Click Edit settings.

3. Change Action optimisation → Secondary.

4. Keep the same value, count, and attribution settings as above.

5. Save each one.

These will still appear in your reports but won’t affect bidding or inflate your conversion totals.

Step 3: Review & Monitor

After your setup:

• Your campaigns will now optimise for Consultation Booked (or whichever milestone you set as Primary).

• You’ll still see all other milestones in Google Ads for reporting and comparison.

• Over time, you can change your primary milestone to a deeper one (e.g. Treatment Started or Won) for full revenue optimisation.

Result

Boxly is here to help you work smarter, not harder, let’s keep streamlining your lead management together!