What Boxly Needs to Track Your Leads Correctly (and Send Conversions Back to Google Ads & Facebook Ads)

Every lead must come into Boxly with the full page URL, including GCLID or FBCLID and UTMs.

If those tracking parameters are missing, Boxly:

• cannot tell where the lead came from

• cannot show correct reports

• cannot send conversions back to Google or Meta

• marks the lead as “Direct Traffic”

Most tracking issues come from missing the GCLID or FBCLID.

PART 1: The ONLY RULE You Must Follow

Always send Boxly the FULL submission URL.

This URL must include the tracking tags that Google & Facebook add.

• Example correct Google Ads URL:

https://www.yoursite.com/whitening?gclid=EAIaIQob123&utm_source=google&utm_medium=cpc&utm_campaign=whitening_jan

• Example correct Facebook Ads URL:

https://www.yoursite.com/braces?fbclid=IwAR0ABCD123&utm_source=facebook&utm_medium=cpc&utm_campaign=braces_offer

• If your URL looks like this:

https://www.yoursite.com/braces

• or this:

yoursite.com/whitening

Then Boxly has ZERO tracking information and cannot send conversion events back to platforms.

PART 2: What Boxly Needs From EVERY Channel

Below are the requirements for every common way leads enter Boxly.

1. Facebook Lead Ads (NATIVE Boxly Integration)

Boxly automatically receives:

• Meta Lead ID

• FBCLID

• All tracking data Facebook provides

What Boxly can send back:

Example (you do nothing)

User submits a Facebook Lead Ad → Boxly receives:

This is the best method for accuracy.

2. Facebook Lead Ads → Landing Page → Webform (very common mistake)

If you send users to a landing page BEFORE the form submission, the landing page MUST capture the FBCLID.

Most people forget this.

If the landing page form does NOT send the FBCLID → Meta cannot optimise your ads.

What Boxly needs:

If you send the second version →
Boxly cannot send conversions to Meta
No attribution
Reporting breaks

Why?
Because Meta requires FBCLID to match the lead back to the ad.

3. Google Ads → Landing Page → Form/Webform

Same logic as Facebook, but Boxly needs the GCLID.

If the gclid is missing:
Google Ads cannot receive conversions
Boxly reports will be wrong

4. Webforms (Forwarding to Boxly)

Whatever form builder you use (WordPress, Webflow, Swipepages, Unbounce…), your form MUST send the FULL page URL.

This BREAKS tracking.

5. Zapier → Boxly

This is where most leads get labelled incorrectly.

Boxly requires:
Map your “Page URL” → Boxly “Submission URL”

If empty →

Boxly marks lead as Direct Traffic
Cannot send conversion data to Google
Cannot send conversion data to Meta

6. Zapier for Facebook Lead Ads (IMPORTANT)

Cannot send conversion events back to Facebook

Example of what actually arrives in Zapier:

So Meta cannot match the lead back to the ad.

7. API Connections

If you use Boxly’s API, you MUST send submission_url.

PART 3: What Boxly Can Send Back to Google & Meta

Boxly → Google Ads

(Only works if GCLID is present)

Boxly → Meta (Facebook & Instagram)

(Only works if FBCLID + Meta Lead ID is present)

PART 4: Summary Table (Simplest Possible Version)

Boxly is here to help you work smarter, not harder, let’s keep streamlining your lead management together!