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Track Conversions Automatically from Boxly

Conversion Tracking feature: Learn how to connect your ad platforms directly to Boxly

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This feature is part of Boxly’s Pro Plan

Want to know which ads actually lead to bookings? With Boxly’s Conversion Tracking feature, you can now connect your ad platforms directly to Boxly, and we’ll send updates automatically as leads come in and move through your stages.

This helps platforms like Google, Facebook, and Instagram understand what’s working so they can optimise your campaigns for better results.

What You Can Connect


You can connect Boxly to the following platforms:

✅ Google Ads
Track new leads and key moments like "Consultation Booked" or "Treatment Started" using conversion events.

👉 Connect Google Ads to Boxly

✅ Google Analytics (GA4)
Send detailed events (with treatment name and value) to your analytics dashboard.

👉 Connect Google Analytics to Boxly

✅ Facebook & Instagram Lead Ads
Track which leads came from Meta ads and what they do next.

👉 Connect Facebook Lead Ads to Boxly

✅ Facebook & Instagram Messenger
Even leads who message you directly (instead of using a form) can now be tracked.

👉 Connect Messenger to Boxly

What Boxly Sends to Your Ad Platforms


Once connected, Boxly automatically sends two types of events:

  1. New Lead Events

  • When someone becomes a lead in Boxly, we send this information to the connected platform. This includes:

  • Name, phone number, and email (anonymised)

  • The channel they came from (e.g. Facebook Ad, Webform)

  • Date and time

  • The box they were added to

  1. Stage Milestone Events

  • When a lead moves through your stages (milestones you’ve set up in Boxly), we send:

  • The stage name

  • The treatment name

  • The treatment value

  • When the event happened

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These updates help platforms know which ads lead to real bookings or treatments, so they can find more people like them.

Why This Matters


Without this, your ads may be guessing what counts as a conversion. With Boxly’s tracking:

  • You tell platforms what matters to your business

  • You avoid wasting budget on poor leads

  • You get more of the right leads that actually convert

If you're running ads and want better results, this feature is for you. Check the setup guides above or message us if you need help.

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