📊 Google Campaign Report

Available on the Pro Plan
This report will only display data if your Google Ads account is successfully connected to Boxly.

What is the Google Campaign Report?

The Google Campaign Report provides a detailed breakdown of every Google Ads campaign connected to your account and shows exactly how each campaign is performing.

This allows you to clearly understand:

• Which campaigns are generating the most leads

• Which campaigns are generating real revenue

• Which campaigns are too expensive

• Where your marketing budget should be scaled or reduced

Each row in the table represents a single Google Ads campaign.

Go to the Google campaign report

Filters & Controls (Top of the Report)

Date Range

Controls:

• Impressions

• Clicks

• Spend

• Leads created within the selected period

• Milestone progression (depending on the selected view)

Changing the date range will recalculate all metrics instantly.

“Where Are They?” Date

This is used when analysing milestone progression in relation to a specific date.
It allows you to see where leads generated during a selected period currently sit in your pipeline.

Location Filter

Visible only if you are on a Location Plan.

This filters campaigns and leads by location.

Add a Filter

You can filter the report by:

• User

• Box

• Label

• Lead Source

• Channel

This allows deeper segmentation of campaign performance.

Milestones Selector

By default, the report displays Leads only.

When you click Milestones, you can select one conversion milestone at a time, such as:

• Consultation Booked

• Treatment Started

• Treatment Finished

• Any custom revenue milestone

Once selected:

• A new column is added for that milestone

• CPA (Cost Per Acquisition) is calculated

• Revenue is calculated (if values exist)

• ROAS updates accordingly

Only one milestone can be selected at a time in this report.

You can change the milestone selection at any time.

Understanding Each Column

Each row represents one Google Ads campaign.

Campaign ID

The unique campaign ID from Google Ads.

This is the only clickable element in the report.

Clicking the Campaign ID opens a list view showing all leads attributed to that specific campaign.

This allows you to:

• View the actual leads

• Audit attribution

• Verify milestone progression

• Check assigned values

Campaign Name

Impressions

The total number of times the ads in that campaign were shown during the selected date range.
Pulled directly from Google Ads.

Clicks

Spend

The total amount spent on that campaign during the selected date range.
Spend data is pulled directly from Google Ads.

Leads

The total number of leads generated from that campaign.

A lead is attributed when:

• A user clicks your Google ad

• The gclid is captured

• A webform or chatbot submission is made

• Boxly correctly attributes the lead to the campaign

CPL (Cost Per Lead)

This shows the average cost to generate one lead from that campaign.

If no leads were generated, CPL will not be displayed.

CPA (Cost Per Acquisition)

Visible once a milestone is selected.

Example:

• Spend: £2,000

• 20 Consultation Booked

• CPA = £100

If no leads reached the selected milestone, CPA will not be shown.

Revenue

Revenue is calculated only when:

1. A milestone is selected

2. Leads have reached that milestone

3. Those leads have a monetary value assigned

If a lead does not have a value assigned, it will not be included in revenue calculations.

If none of the leads for that campaign have a value, Revenue will not be displayed.

Revenue depends on:

• Milestone values being configured in Settings

• Leads progressing into revenue stages

• Values being properly assigned to leads

ROAS (Return on Ad Spend)

ROAS shows how much revenue is generated for every £1 spent.

Example:

• Spend: £1,000

• Revenue: £5,000

• ROAS = 5.0 (5x return)

If no revenue exists (because no leads have values), ROAS will not be shown.

Clickable Data Behaviour

Only the Campaign ID is clickable.

When clicked:

• You are taken to a filtered list view

• You see the exact leads attributed to that campaign

• The list follows the same structure as the main Leads view

This makes the report fully auditable and transparent.

Why Revenue or CPA May Not Appear

You may see blank values if:

• No milestone is selected

• No leads reached the selected milestone

• Leads reached the milestone but do not have a value

• Milestone values are not configured in Settings

• Google Ads is not properly connected

Revenue and ROAS require both:

• A selected milestone

• Leads with assigned values

How to Use This Report Strategically

This report allows you to move beyond basic metrics like clicks and CPL.

You can use it to:

• Compare Search vs PMax performance

• Identify campaigns generating revenue vs just leads

• Spot high-spend, low-conversion campaigns

• Justify scaling profitable campaigns

• Reduce budget on underperforming campaigns

Instead of optimising for traffic, you can optimise for:

• CPA

• Revenue

• ROAS

Which reflects real business performance.

Exporting the Report

Click “Export” in the top-right corner to download the campaign data.

Exports include:

• Campaign performance metrics

• Selected milestone data

• Calculated fields (CPL, CPA, Revenue, ROAS)

This can be used for:

• Agency reviews

• Monthly marketing meetings

• Internal business reporting

Boxly is here to help you work smarter, not harder, let’s keep streamlining your lead management together!